Profiling and automated decision-making on Ship

At Ship, your privacy is a top priority. It is at the core of the way we design and build the services and products you love.

As part of our commitment to transparency in the way we process your information, we explain here what automated decision-making and profiling are, why it is at the very heart of our service (in fact, it’s probably the reason you love using our products!) and how you benefit from it. 

What is automated decision-making and profiling?

Europe’s data protection framework, the General Data Protection Regulation (“GDPR”), provides the following definitions:

  • Automated individual decision-making: making a decision about an individual solely by automated means (i.e., using computers and algorithms only, without any human involvement in the decision-making process);
  • Profiling: evaluating certain things about an individual, including interests, preferences, or behavior, through automated processing of personal data (e.g., using computers and algorithms to determine someone’s interests based on his or her online behavior).

Does Ship rely on automated decision-making or profiling?

Automated decision-making and profiling are invisible features that are at the core of the services you know and love, upon which we constantly improve and without which we would be unable to help you build meaningful connections. We use these features for the following reasons:

To help connect you with other users.

We use the information you provide us (such as your gender and age) along with information we collect from your use of the service (like your activity on the service and your location if you allow us to collect it) to power our proprietary matching algorithm and recommend compatible people to you. We use the same process to recommend you to other users. Social factors such as race, ethnicity, income, and religion do not play any role in our algorithm.

Of course, you can also always change your preferences to filter profiles that are shown to you on Ship.

To promote safety and security. 

We use automated decision-making and profiling as part of our moderation efforts (for example, removing bots), as well as to promote the safety and security of our users by making it easier to prevent illegal and unauthorized actions from happening and to swiftly and efficiently detect and fight those actions when they happen. 

This processing may lead to suspension or account closure for users who are reported to found to engage in illegal or unauthorized activities, both on and off our services, without prejudice to other legal actions we could take.